About Me.
I combine deep user psychology with practical UX design to help companies make better product decisions. With 15+ years designing digital experiences and a psychology PhD, I understand not just what users do, but why they do it—turning those insights into designs that convert.
I iterate quickly by playing, testing, and learning.


I apply behavioral science to every aspect of my designs.
Skills
Tools
Ready to design with user insights, not assumptions?
Give your company the design edge it needs. I can help you review your current design challenges and opportunities, identify quick wins, and outline a design roadmap that fits your budget and timeline.
Services.
Most companies think they have a design problem when they really have a user understanding problem. I help you get clarity on what your users actually need, then design experiences that deliver it. Smart UX isn't just about making things look good—it's about making strategic decisions based on real user behavior.
UX / UI Design
Turn user research into interfaces that work. I create designs grounded in behavioral psychology—from wireframes to polished prototypes—that guide users naturally toward your business goals while feeling effortless to use.
Design Audits & Optimization
Get an expert evaluation of your current design with concrete recommendations. I'll identify your biggest conversion blockers and quick wins, plus create a prioritized roadmap that fits your timeline and budget.
User Research and Strategy
Uncover the 'why' behind user behavior through research that actually moves the needle. I use mixed methods—interviews, usability testing, analytics deep-dives—to find the insights that will transform your product strategy.
My Portfolio.
Real projects, real results. Here's how I've helped companies understand their users better and design experiences that drive business growth.
Like my work?
Contact Me.
Get in touch to explore how smart UX design can accelerate your growth.