Hi, I'm Megan McMahon
I'm a UX Researcher, I 🩷 RVA, I have a PhD in cognitive neuroscience, I value creativity and vulnerability, I'm most proud of my Etsy shop, I've been to 16 national parks, ggplot is my bff 👯, I made my first website when I was 13
Featured Projects
UX Research
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Driving Daily Active User Growth on Mercari Through User-Centered Insights
A mixed-methods study drawing on diaries, surveys, and analytics to delve into the mental models and behavioral habits of Mercari's most engaged users. Directed FY24 product roadmap and marketing strategy. -
Reducing Patient Walk-Outs in Rural Emergency Departments
Discovery research, including interviews, surveys, and field observation, to uncover opportunities to help patients feel even more cared for and stay for treatment in rural emergency departments, saving ~$300k/y. -
Import Listing SHIPPED
Usability testing to optimize the design of an AI cross-listing tool, resulting in 3x new daily listings on our resale marketplace.
Want to chat? Grab time on my Calendly for a free UX consultation, career chat, or just say hello 👋.
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Textbooks to Playbooks
I'm designing playbooks for my upcoming course, User Research Methods for Innovation, and inviting students to co-design with me in Figma. -
Reducing Patient Walk-Outs in Rural Emergency Departments
Discovery research, including interviews, surveys, and field observation, to uncover opportunities to help patients feel even more cared for and stay for treatment in rural emergency departments, saving ~$300k/y. -
AmeriCorps VISTA: Reigniting Impact
This one-day workshop introduced design thinking and creativity methods to help recent college graduates develop practical solutions to address pressing challenges in affordable housing. -
Veterans Health Administration IDEAS Network
Created custom curriculum to empower clinician innovators to advance product and service development skills, including prototyping, pitching, and design thinking. -
Idea Factory
As an Idea Factory mentor, I guided early-stage entrepreneurs and startup teams through the customer discovery process in 6 weeks, focusing on validating business ideas and understanding target markets. -
Driving Daily Active User Growth on Mercari Through User-Centered Insights
A mixed-methods study drawing on diaries, surveys, and analytics to delve into the mental models and behavioral habits of Mercari's most engaged users. Directed FY24 product roadmap and marketing strategy. -
Import Listing SHIPPED
Contextual inquiry and usability testing to optimize the design of an AI cross-listing tool for power sellers, resulting in 3x new daily listings on our resale marketplace. -
Megan McMahon Handmade SHIPPED
I founded an Etsy shop celebrating finding joy in the handmade, featuring modern quilted goods and home decor. I learned a ton about branding and product photography. -
Hornsense Dashboard SHIPPED
Leveraged user testing to improve backend experiences for the Hornsense app, enabling seamless and transparent data collection across study participants' mobile, wearable, and home sensor IoT devices. -
Fitbits for Whole Sleep Health SHIPPED
A quantitative validation study comparing the ability of Fitbits to capture rest-activity rhythm and sleep measures for both young and older adults against a laboratory-grade wrist-based device. -
Rest Activity Rhythms & Brain White Matter Integrity SHIPPED
Using neuroimaging, survey, and wearable activity monitoring data, I conducted a quantitative analysis to understand how white matter integrity in young and older adult brains was associated with fractured day-to-day patterns of rest and activity. -
Rest Activity Rhythms & Brain White Matter Integrity SHIPPED
Virtual presentation for the 2020 Organization for Human Brain Mapping poster session, where I shared my findings on correlations between circadian rest-activity rhythms and brain white matter integrity.