Speaking Information

Short Bio

Megan McMahon transforms customer insights into business innovation. With a PhD in psychology and extensive experience across healthcare, education, and e-commerce, she helps organizations navigate market complexity through evidence-based strategy. Through Megan McMahon Design, LLC, she equips founders and teams with actionable frameworks for product growth.

Medium Bio

Megan McMahon transforms customer understanding into strategic advantage. During her PhD in psychology she managed big data research projects, ran experiments, and mastered behavioral analysis—she now applies this scientific rigor to solve complex business challenges.

Her work spans healthcare, education, and e-commerce, where she's pioneered approaches to customer discovery, product validation, and strategic innovation. She combines rigorous research methods with design thinking to help organizations move confidently from insight to impact.

Long Bio

Megan McMahon transforms customer understanding into strategic advantage. Starting her career in psychology—conducting research, running experiments, and mastering behavioral analysis during her PhD—she now applies this scientific rigor to solve complex business challenges.

As founder of Megan McMahon Design, LLC, she partners with ambitious organizations to navigate market complexity through evidence-based innovation. Her unique methodology combines behavioral science with design thinking, helping teams move confidently from assumption to validation to growth.

Megan's expertise spans healthcare, higher education, and C2C e-commerce, where she's led research initiatives that have shaped product strategy and market positioning. She's particularly skilled at helping organizations build sustainable research practices that drive decision-making at every level.

Known for her ability to bridge analytical thinking with creative problem-solving, Megan facilitates workshops and innovation sprints that transform team insights into actionable strategy. She believes in the power of structured experimentation—designing targeted tests, learning through action, and iterating strategically to drive meaningful change.

When not leading research initiatives or facilitating workshops, she teaches future-thinking courses at Virginia Commonwealth University and spends her free time exploring the James River Park System.