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Give your company its strategic advantage

I help founders and small business owners unlock new growth opportunities without losing what makes their business special.

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About

Stop guessing, start growing.

Too often, early-stage businesses integrate UX research into their company too late, causing them to miss opportunities. User research helps startups transform customer understanding into growth. Whether you're launching a new initiative or scaling existing programs, my evidence-based approach illuminates the path from insight to impact.

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Hero image for Megan McMahon Design LLC
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Design Thinking with LEGO Serious Play Workshop for AmeriCorps VISTA Program, 2024
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Ideation Kickoff for VCU Health, 2024

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Get started with a Customer Research Readiness Check to understand how well your company knows your customers.

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My superpowers

I use evidence-based methods to tackle strategic and tactical business questions.

Qualitative Research

Unearthing hidden insights through rigorous investigation and pattern recognition. Where others see data, I find stories.

Service Design

Architecting seamless experiences by mapping complex systems into intuitive journeys. I transform service friction into flow.

AI Design Strategy

Bridging human needs with AI capabilities to craft meaningful interactions. I make emerging tech feel effortlessly human.

Systems Thinking

Analyzing interconnected challenges through multiple lenses. I navigate complexity with clarity.

Transform insights into impact.

Book a complimentary strategy session to explore how research-driven innovation can accelerate your vision. During our conversation, I'll:

Map your current challenges against proven solution frameworks
Identify quick wins and strategic opportunities
Outline potential pathways for collaboration
Book a free consultation

Testimonials

What it's like to work with me

Megan led one of the most important studies in the product team's history, helping us understand who our core user base is, what their motivations are and what their key pain points are. This study is still essential to how we think about our customer base and product today.

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Tank Mori
VP Product, Mercari US

Megan continually raises the bar when it comes to research and operational excellence. She is not only a leader but a consummate team player, combining the rare mix of star performer with an unwavering commitment to her colleagues and the culture. She is an exceptional talent you'd be incredibly lucky to have on your team.

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Thea Lee
Senior UX Research Manager, Mercari US

Megan also has amazing toolkits and skillsets that I can confidently call her a mixed-method researcher - She not only thrives with qualitative questions and methods, but she also excels with quantitative research methods, with advanced data analysis skills.

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Tiffany Yang
Senior UX Researcher, Mercari US